Web Design Glossary

  • Tracking explained

    Definition Tracking refers to the spacing between groups of letters in typography, affecting how text is perceived and read. Properly adjusted tracking enhances Visual Clarity and improves overall design aesthetics. What is it In typography and UI design, tracking specifically pertains to the adjustment of space between all characters in a text block. Unlike Kerning,…

  • Affordance

    Definition Affordance refers to the Design Principles that suggest how users can interact with web elements. In web design, it indicates the perceived functionalities of objects, guiding users on what actions they can take. What is it In web design and user experience (UX), affordance dictates how elements like buttons, links, or icons communicate their…

  • Golden ratio explained

    What is the Golden Ratio? The Golden Ratio is a mathematical ratio commonly found in nature, art, and design, symbolized by the Greek letter φ (phi) and approximately equal to 1.618. In web design, it guides layout and proportions to create visually pleasing, harmonious interfaces that enhance user experience. Understanding the Golden Ratio The Golden…

  • Section layout explained

    Understanding Section Layout in Web Design A section layout refers to the organized structure of content on a webpage, defining how various elements are arranged to enhance user experience. Effective layout not only maximizes visual appeal but also ensures functionality, ultimately impacting usability and performance. What is Layout in Web Design? Definition In web design,…

  • Kerning explained

    Definition Kerning is the spacing between individual characters in a typeface. It affects how letters interact, influencing both aesthetics and legibility in design. What is it In typography, kerning refers to the adjustment of space between specific pairs of letters. In UI design and digital products, kerning plays a crucial role in ensuring text is…

  • Mental Models

    Definition Mental Models are the internal representations of how users understand the world and interact with digital products. In web design and UX, they shape users’ expectations and behaviors based on their experiences. What is it In the context of web design, mental models refer to the cognitive frameworks that users build based on their…